Cross-Platform Ad Campaign
For this project we were tasked to create an integrated outdoor and responsive digital campaign for the Ad Council specific to a South Carolina Blue Law. Our campaign had to incorporate a series of billboards, a mobile site, and a desktop site. We researched and chose our blue law and determined our archetypes and developed personas. We then created the visual imagery first for the billboards then the mobile and desktop UI.
Process
I chose to do SC Code 16-15-50, which states that it is unlawful for a male over the age of 16 to seduce a woman under promise of marriage (can be found here). I wanted to go for a clean vector illustration style and use bold, bright colors and playful type using a combination of Jester and Sage archetype to balance out the humor and seriousness of the blue law.
Initial sketches and ideas
Mood board
Archetypes
Personas
Final Product
Billboard Campaigns
Desktop Screens
Mobile Screens